About Fiddlehead

Fiddlehead Technology is taking the art and science of predictive forecasting to a new level. Founded by two highly respected veterans of Canada’s Information Technology sector, David Baxter and Shawn Carver, Fiddlehead works with prescriptive analytics to find elegant solutions to some of the food and beverage manufacturing industry’s most complex problems. The result is more accurate demand forecasts, allowing companies to lower inventory, achieve higher levels of service, and improve their margins in an increasingly complex global market.

Fiddlehead is currently working with one of the world’s top frozen food manufacturers to refine their game-changing forecasting tool, Forecast Guardian™. To find out more, click here.

David Baxter

President and Co-founder


David Baxter is known in Canada’s technology circles as a leader with vision. Fiddlehead’s President and co-founder, David has spent over 17 years helping guide industry-leading technologies to market, including time spent as VP Innovation at T4G, and as the Senior Director of Product Planning at Alcatel. This extensive experience is complemented by David’s intuitive grasp of what it takes to stay ahead of the curve in the IT world, and a love for putting together a good business strategy.

Committed to helping out his community, David shares both his time and experience generously, and has served on the advisory board of several emerging technology companies. David also spent three years as the President and Chair of Propel ICT, Atlantic Canada’s startup technology accelerator.

Shawn Carver

VP Product and Co-founder


Shawn Carver is fascinated by data science. Combine this with a career spent carefully watching market trends and listening to people on the ground, and you’ve got a technology innovator whose ideas are as effective as they are timely. As Fiddlehead Technology’s co-founder and VP Product, Shawn is excited to be helping food and beverage manufacturers, distributors and retailers benefit from premium data insights.

As a highly sought-after advisor to new and emerging IT companies, Shawn has provided assistance in areas such as market analysis, product roadmaps and establishing a business model to over eighty technology companies. Shawn is committed to helping build a strong IT community in Atlantic Canada, serving two years on the board of technology accelerator program Propel ICT, and working directly with emerging technology startups as a mentor at Launch 36.

Matt Shaw

VP Engineering


Matt Shaw has spent his 18-year career in technology developing his expertise across multiple areas of focus - from infrastructure operations to enterprise architecture. Past experience includes working as a senior analyst and technical architect in the telecommunications industry and later as a software engineering and architecture consultant to a diverse portfolio of local and global companies.

As Fiddlehead’s VP Engineering, Matt is focused on building the best technical team in Atlantic Canada. Together, Matt and his team are developing simple, elegant technology solutions to the complex problems facing his customers.