Rank promotion effectiveness,
benchmark competitors,
get prescriptive recommendations.



Promo Guardian™ is a CPG retail category report that benchmarks promotional effectiveness. It is available as a one off report, or on an ongoing-subscription basis through a SaaS platform.

Applying proprietary analysis of Nielsen syndicated data, Promo Guardian™ understands and quantifies the underlying drivers causing variance in promotional yield. By performing the same calculations on your category competitors' data, the report benchmarks your promotional effectiveness drivers against theirs.



In The Report


◦ Promotional Effectiveness

◦ Competitor Promotional Effectiveness

◦ Promotional Risk Outline

◦ Promotion Performance Drivers

◦ Promotion Optimization Recommendations

◦ Timeline of Sales Impacting Events



Annotated Timeline of Events


Promotions & Price Changes ◦

Product Introductions & Recalls ◦

Competitor Promotions ◦

Competitor Selection Option ◦

Visualized Promotional Lift ◦