Rank promotion effectiveness,
benchmark competitors,
get prescriptive recommendations.

Promo Guardian™ is a CPG retail category report that benchmarks promotional effectiveness. It is available as a one off report, or on an ongoing-subscription basis through a SaaS platform.

Applying proprietary analysis to our clients' custom Nielsen databases, Promo Guardian™ understands and quantifies the underlying drivers causing variance in promotional yield. By performing the same calculations on your category competitors' data, the report benchmarks your promotional effectiveness drivers against theirs.

In The Report

◦ Promotion Effectiveness

◦ Competitor Promotion Effectiveness

◦ Heatmap of Underperforming Markets

◦ Ranked List of Underperforming Markets & Categories

◦ Promotion Optimization Recommendations

◦ Timeline of Sales Impacting Events

Annotated Timeline of Events

Promotions & Price Changes ◦

Product Introductions & Recalls ◦

Competitor Promotions ◦

Competitor Selection Option ◦

Visualized Promotional Lift ◦