Category Foresight Report Overview™
The Category Foresight Report™ is an FMCG retail category report that identifies competitive blindspots, predicting competitor pricing and promotions.
Using deep learning, predictions are made for every UPC in the category manufactured by the competitors you select, for the food channel, in every Nielsen Syndicated Major Market. The forecasts are made for every week between 6 and 12 months from the time of purchase, giving you time to adjust your tactics.
For manufacturers to get the most out of the report, it identifies future opportunity gaps where there will be markets with low promotion and high demand.
As a Nielsen Connected Partner, Fiddlehead pulls syndicated data directly from Nielsen, with no burden on you. Upon purchase, we will analyze your data and provide you your report within 2 weeks.