To ensure the highest accuracy predictions, we generate reports as they are requested, with the most recently available Nielsen data. If we have recently generated a particular category’s report, it is available to purchase and download immediately. If new data has become available, we require up to two weeks to produce the report.
The Category Foresight Report™ is an FMCG retail category report that identifies competitive blindspots, predicting competitor pricing and promotions.
Using deep learning, predictions are made for every UPC manufactured by the competitors you select, in the food channel, in every Nielsen Syndicated Major Market. The forecasts are made for every week between 6 and 12 months from the time of purchase, giving you time to adjust your tactics.
For manufacturers to get the most out of the report, it identifies future opportunity gaps where there will be markets with low promotion and high demand.
As a Nielsen Connected Partner, Fiddlehead pulls syndicated data directly from Nielsen, with no burden on you. Upon purchase, we will analyze the data and have the report available for download within 2 weeks.
Once the report is made available, it may be downloaded an unlimited number of times for a period of 31 days.
ACID RELIEF, ALLERGY, ALMOND MILK, APPLE SAUCE, APPLES, ASIAN SAUCE, AUTO DISH DETERGENT, BABY WIPE, BACON, BAKING CHIPS, BANDAGES, BARBECUE & WING SAUCE, BATH TISSUE, BATHROOM CLEANERS, BEEF, BLADES AND MANUAL RAZOR, BLEACH, BODY WASH, BREAKFAST SANDWICHES, BREAKFAST SAUSAGE, BREAKFAST SYRUPS, BROCCOLI, BROTH, BUNS, BUTTER, CAKE DECORATION, CAKE MIX, CANNED MEAT, CARROTS, CAT LITTER, CHEESE SNACKS, CHICKEN EGGS, CHILI, CONDITIONER, CORDIALS, CORN, COTTAGE CHEESE, COWS MILK, CREAM CHEESE, CROUTONS, CRUMBS, CRUSTY/HOT HEARTH BREAD, DEODORANT, DESSERT BAR MIX, DISH SOAP, DISPOSABLE DIAPERS, DISPOSABLE DISHWARE, DOUGHNUTS, DRIED BEANS, DRY MIXES, EYE COSMETICS, FABRIC SOFTENERS, FACE COSMETICS, FACIAL CLEANSER, FACIAL MOISTURIZER, FACIAL TISSUE, FLOSS, FLOUR AND MEAL, FMB/CIDER, FOOD BAGS, FOOD STORAGE, FRANKFURTER, FROSTING, FRUIT/VEG BLEND, GARLIC, GELATIN, GELATIN MIX, GRAVY, GREEN BEANS, HAIR ACCESSORIES, HAIR COLORING, HAIR SPRAY, HAM, HANDHELD ENTREES, HEALTH/NUTRITION SHAKES, HOT CEREAL, HOT COCOA, HOT PEPPERS, HOT SAUCE/CHILI CONDIMENTS, HUMMUS, IN WASH TREATMENTS, INFANT FORMULA, KETCHUP, KOMBUCHA, LACTOSE REDUCED/FREE MILK, LASAGNA, LATINO SAUCE, LAXATIVES, LIP BALM, LIP COSMETICS, LIQUID COFFEE CREAMER, LUNCH COMBOS, MARINADE, MAYONNAISE, MEAL KIT, MEAT ALTERNATIVES, MEAT SNACK, MINTS, MIXED FRUIT, MOUTHWASH, MULTI PURPOSE CLEANERS, MUSHROOMS, MUSTARD, NAIL POLISH, NAPKINS, NOODLES, OLIVES, ONIONS, OTHER FIN FISH, PANCAKE MIX, PAPER TOWELS, PEACHES, PEANUT BUTTER, PEAS, PERFORMANCE NUTRITION BARS, PET TOYS, PICKLES, PIES, PINEAPPLES, POP UP PASTRIES, POT PIE, PRE PACKAGED SALADS, PRE-RECORDED DVD, PRETZEL, PUDDING MIX, PUDDING/ MOUSSE / CUSTARD/ FLAN, RAMEN, REGULAR BAGELS, REMAINING PEPPERS, REMAINING TYPE SALAD DRESSING, RTD COFFEE, RUM, SALADS, SALMON, SALT, SANDWICH ROLLS, SANDWICHES, SANITARY PAD, SCENTED CANDLE, SCENTED GELS/SOLIDS, SCENTED OIL PLUG INS, SEEDS, SELTZER WATER, SHAVING CREAM, SHRIMP, SMOOTHIES, SNACK COMBOS, SNACK COMBOS WITH DIP, SNACK MIXES, SOFT SHELL TORTILLA, SOUR CREAM, STYLING PRODUCTS, SUBSTITUTE SPREADS, SUGAR, SUGAR SUBSTITUTES, SUNSCREEN, TAMPON, TODDLER FOOD, TOMATO SAUCE, TOOTHBRUSH, TORTILLA CHIP, TUNA, TURKEY, VALUE ADD WATER, VEGETABLE BASED SALTY SNACKS, VEGETABLE JUICE, VINAIGRETTE, VINEGAR, VODKA, WAFFLE, WATER, WHIPPED TOPPING, WHISKEY