Identify Competitive Blind Spots.
Predict Competitor Promotions & Pricing.
Promo Guardian™ is an FMCG retail category report generated by applying deep learning to Nielsen syndicated data.
In The Report
◦ Promotion Effectiveness
◦ Competitor Promotion Effectiveness
◦ Heatmap of Underperforming Markets
◦ Ranked List of Underperforming Markets & Categories
◦ Promotion Optimization Recommendations
◦ Timeline of Sales Impacting Events
Annotated Timeline of Events
Promotions & Price Changes ◦
Product Introductions & Recalls ◦
Competitor Promotions ◦
Competitor Selection Option ◦
Visualized Promotional Lift ◦
Quantify Promotional Effectiveness
Get a comprehensive promotional efficiency rankings of competing manufacturers in particular Nielsen markets / categories.
Benchmark relative promotional effectiveness and risk drivers against competitors in the category, and how it has changed over time.
Get recommendations of how to optimize risk/reward balance. Get better results, with less risk, spending less money.
Understand Underlying Risk Drivers
Quantify the drivers causing promotions to be unpredictable and not deliver the lift they're expected to.
Receive a visualization of sales impacting events, and their corresponding effects.