Identify Competitive Blind Spots.

Predict Competitor Pricing & Promotions.

Promo Guardian™ is a Cloud based, SaaS platform for FMCG companies. It applies deep learning to Nielsen syndicated data to provide predictions on competitor, category, and customer actions.


◦ Predicted Opportunity Gaps

◦ Historical & Predicted Innovation Influence

◦ Historical & Predicted Competitor Pricing & Promotion Strategy

◦ Historical & Predicted Heatmaps of DMA's with:
→ Low Promotional Activity
→ Newly Gained Market Share
→ High Promotional Activity
→ Market Share at Risk

◦ Historical & Predicted List of Underperforming Markets & Categories

◦ Promotion Optimization Recommendations

◦ Historical Timeline of Sales Impacting Events

Visualize Sales Impacting Events

Promotions & Price Changes ◦

Product Introductions & Recalls ◦

Competitor Promotions ◦

Competitor Selection Option ◦

Visualized Promotional Lift ◦