Identify Competitive Blind Spots.
Predict Competitor Pricing & Promotions.
Promo Guardian™ is a Cloud based, SaaS platform for FMCG companies. It applies deep learning to Nielsen syndicated data to provide predictions on competitor, category, and customer actions.
◦ Predicted Opportunity Gaps
◦ Historical & Predicted Innovation Influence
◦ Historical & Predicted Competitor Pricing & Promotion Strategy
◦ Historical & Predicted Heatmaps of DMA's with:
→ Low Promotional Activity
→ Newly Gained Market Share
→ High Promotional Activity
→ Market Share at Risk
◦ Historical & Predicted List of Underperforming Markets & Categories
◦ Promotion Optimization Recommendations
◦ Historical Timeline of Sales Impacting Events
Visualize Sales Impacting Events
Promotions & Price Changes ◦
Product Introductions & Recalls ◦
Competitor Promotions ◦
Competitor Selection Option ◦
Visualized Promotional Lift ◦
See competitor pricing and promotions before they happen, with highly accurate predictions.
Quantify Promotional Effectiveness
Get a comprehensive promotional effectiveness rankings of competing manufacturers in particular Nielsen markets / categories.
Benchmark relative promotional effectiveness against competitors in the category, and how it has changed over time.
Get recommendations of when to plan promotions to capitalize on future opportunity gaps in trade promotion.
Receive a visualization of sales impacting events, and their corresponding effects.